Who we are
At Notino we are constantly pushing the boundaries of the world of e-commerce and we are here for our customers every step of the way. We offer an extensive range of products for beauty and health combined with availability, technology and consistently amazing prices. Anyone can feel their best with just the right products that will suit their personal needs the best and make the selection in a simple way.

- Excellent customer service
- Reliable and fast delivery
- Always affordable prices
- Surprisingly affordable
- Innovative tools and technologies
Our mission is to make our portfolio accessible to every customer in every moment of their life. At Notino we know that there are many different reasons, occasions and feelings that affect selection and usage of products for personal need. As we believe everybody is unique, we want to give each and every one of our customers the right tools to make the best choice possible.
Notino was founded in 2004 and now we are the largest online beauty retailer in Europe, operating in 28 countries and serving 20 million customers. We are still growing and planning to expand to many more markets.
We expand the chain of our stores as well
It has been a long time since we have been just an e-shop. We are gradually expanding our chain of brick-and-mortar shops where our beauty consultants will always advise you on how to choose exactly what you need and will be happy to show you our current bestsellers and new arrivals. From the beginning, we have been striving to be tech-savvy. Today we are using advanced technologies in our shops as well, thus interconnecting the world of online shopping with a personal experience. You can find our shops in the capitals and big cities in the Czech Republic, Slovakia, Poland, Hungary, Austria, Romania, Bulgaria and Ukraine.
The largest online beauty retailer in Europe
stores
than 83,000 SKU
sold in 2021
Turnover in million € per year
Distribution Center
Our first distribution centre is strategically located in the heart of Europe, thus enabling fast delivery to our customers. To further boost our shipping methods, we opened our second distribution centre in Romania at the end of 2020. Technologically innovative semi-automatic warehouses with our own warehouse management system and special accumulation conveyor for cartons and transportation of products across the warehouse allow us to ship the package within 2 hours of ordering.

orders/day during the peak season
(*prediction)