About us

We are Europe's largest e-commerce retailer of beauty and health products

At Notino, we believe that beauty should be accessible to everyone, which is why our customers can choose from a wide range of products at the best prices. Quickly and easily.

We've been with you for over 20 years

Our journey began in 2004 in the Czech Republic. Since then, we've been making Europe more beautiful – and 20 million satisfied customers are proof that we're on the right track. We remain committed to delivering high-quality products, fast delivery, and making beauty accessible to everyone, anywhere in Europe.

We have more than 115,000 unique products from 1,800 brands

At Notino, we work directly with the biggest, world-renowned beauty brands. This allows us to constantly bring you the latest offers and new products from the world of beauty and health at the best prices.

You can find us in 27 countries

In addition to the United Kingdom, we are also present in Slovakia, Poland, Germany, Austria, Hungary, Romania, Bulgaria, Slovenia, Spain, Portugal, the Czech Republic, Belgium, Croatia, Denmark, Finland, France, Italy, the Netherlands, Sweden, Greece, Switzerland, Ireland, Estonia, Latvia, Lithuania, and Ukraine.

Thanks to the strategic location of our four logistics centres (in the Czech Republic, Poland, Italy, and Romania), we deliver more than 30 million packages across Europe each year.

map of Europe with marked countries in which Notino operates

We haven't been just an online store for a long time now

We are expanding our network of brick-and-mortar stores throughout Central and Eastern Europe. You can easily pick up your online orders there, and our beauty consultants are always on hand to offer advice and introduce you to the latest products and bestsellers from the world of perfumes, beauty, and health.

Many people enter the Notino store, which is beautifully decorated.

Smart technologies for easier shopping

Notino app

Easier shopping, exclusive discounts, the ability to avoid queues, and plenty of other benefits. Download our app now.

More about the app

a mobile phone with a lipstick available in several shades

Virtual Try-On

With a selfie camera, you can easily try out any make-up.

Try now

Fragrance Finder

Let us recommend new perfumes that are perfect for you. Just answer a few questions.

More information

Notino is made up of people. And we're always here for you

More than 2,500 of our employees work every day to ensure that everything runs smoothly. We speak 22 languages and work 7 days a week, so we're always here to help, whether you need assistance with product selection or are experiencing technical issues.

Young woman with bun in warehouse pulling box from shelf

three well-dressed and made-up women standing side by side

We win as a team

We are a Czech company founded in Brno, and we started out with just a handful of people. Today, we operate in 16 departments, ranging from logistics and IT to Customer Experience and customer service, across 27 countries. And that's not all.

Thank you for your trust

You have consistently acknowledged us in numerous e-commerce competitions across Europe, and we are truly grateful for that. Your loyalty motivates us to continually improve our services for you. Because beauty and health products should be accessible to everyone.

And for those who love numbers, our NPS score exceeds 80 in all 27 countries where we operate. Thank you once again. We take this seriously.

Smiling and satisfied woman smells perfume on her hand

Do you have any questions? Who wouldn't...

There's plenty here that might interest you. Take a look at our FAQ section. We're sure you'll find the answers you're looking for.

If not, please contact us.

Frequently Asked Questions

Notino promotional image: mobile app and smiling woman