Who’s Hugo and why he’s the Boss

The uniform factory founded by Hugo Boss after World War I began its transformation into a fashion label only after World War II under the management of Eugen Holy, the son-in-law of Hugo Boss. It was at this time that the brand began to produce high quality suits. The art of tailoring for men was refined generation after generation until the brand was awarded an international trademark in 1977 and became an international fashion leader. Still based in Metzingen near Stuttgart, Hugo Boss continues to collaborate with top athletes, including tennis players, golfers, and even Formula 1 drivers with its Boss Green range.

Hugo Boss

The most beautiful scent by Hugo Boss

Since introducing its first fragrance, “Boss Number One for Men”, in 1985, Hugo Boss has created a portfolio of over 83 fragrances for men and women, including “Hugo Woman”, “Boss Femme”, “Boss Nuit”, “Hugo Energise”, “Boss Orange”, “Hugo the Collection”, “Boss Jour”, “Boss in Motion”, “Hugo XX and XY”, and many more.

Timeless fragrances like “Boss Bottled” are promoted in campaigns with strong, successful, and gallant individuals, including Gerard Butler, Chris Hemsworth, and Ryan Reynolds as a message to today’s men. Characterized by their honesty and integrity, “Boss Bottled” ambassadors demonstrate how actions speak louder than words – how a hero today always makes good on his word, because success without integrity is meaningless. How man is not defined by his wealth but by how he treats those around him when there is no profit to be made. The brand appeals to the idea that we live through our achievements but fill our lives with what we give in return.

Hugo Boss Bottled

Another important aspect of the “Boss Bottled” campaign is to want more and achieve that with diligence and single-mindedness. The essence of Hugo Boss is to be a hero every day. The firm does not only sew quality suits with a sense of detail. They are more than a company whose ads feature strong, successful men in perfect suits. Icons, heroes, lovers. Above all it is an important message to the world: the goal is not to aim for success, but to be a success in themselves. The beautiful fragrance “Boss Bottled” was born with this idea, and several versions are available as a result of its popularity.

Hugo Boss for him


“Boss Bottled” has been a popular and elegant men’s fragrance since its launch in 1998. The head has essences of plum, apple, citrus, and fresh bergamot, while extracts of warm cloves, cinnamon, and carnation add sex appeal. Cedar and sandalwood combined with vanilla, vetiver and unconventional olive tree form the strong base to the fragrance, which is truly impressive in its longevity. We wouldn’t expect anything less than perfect, high quality craftmanship from Hugo Boss. The fragrance perfectly emphasizes the unique personality of every man.

“The Scent” has a slightly spicier background. Campaigns with fitted suits and strong principles as in ads for “Boss Bottled” were abandoned in favor of showing what is hidden beneath the surface. The ad captures a couple in a luxury home environment with their desires and intimacy. With “The Scent” Intense Eau de Parfum, Hugo Boss highlights the fact that smell is one of the most sensual perceptions, that words are often unnecessary to impress.

Hugo Boss

The Scent Intense for Him” is therefore an ideal composition for a sensual and stylish man. Style is about who we are and how we express ourselves. Fragrance is a beautiful crown to unify the overall impression. Fragrances like “The Scent” provide sex appeal, strength, and courage. A warm combination of cardamom and slightly sharp ginger opens into rare Maninka and lavender. The scent’s composition is anchored in a sensual cocktail of leather, wood, and sweet vanilla.