Byredo

Byredo – a young, contemporary brand from Sweden that has caused a stir in the world of niche perfumes with its highly distinctive minimalist fragrances.

About Byredo

Byredo, a Swedish brand of distinctive niche perfumes, is the brainchild of the highly unique Ben Gorham, the son of an Indian mother and a Canadian father. Growing up in Toronto, New York, and Stockholm, he studied art, but a chance meeting with perfumer Pierre Wulff convinced him to focus on creating fragrances instead of painting. He was inspired by memories of a trip to his mother’s hometown in India, where he discovered a love for the aroma of spices and incense. He linked these oriental scents with Nordic minimalism and, with the motto “less is sometimes more”, he captures his Scandinavian roots. In 2006, he founded one of the most progressive niche perfume brands today. Diptyque fragrances are distinguished by pure and simple compositions that perfectly highlight individual ingredients. Byredo perfumes are as exceptional as their creator. Envelop yourself in modern, minimalist, yet distinctive fragrances.

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