Christian Audigier

One of the most famous tattoo artists in America, Don Ed Hardy was one of the first tattoo artists to incorporate Asian art in his designs.  After studying in Japan in 1973, he founded Hardy Marks Publication in 1981 and published a series of books about tattoo art. 

In 2004, French fashion designer Christian Audigier bought the license to Ed Hardy.  Inspired by Don Ed Hardy tattoos, the unique brand became popular among celebrities like David Beckham, Madonna, Britney Spears, Kanye West, Heidi Klum and others.  Eventually, Ed Hardy perfumes were designed, incorporating wild patterns, colors, and inventive bottles packaged in attractive boxes.

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