La Perla

Well known for its silk, Bologna, Italy, became home of La Perla, where Ada Masotti founded her fashion house in 1954.  La Perla started to sell underwear, eventually becoming the biggest company in Italy and employing thousands of people.  Later, it started to design swimming suits and other clothing, eventually opening boutiques abroad.  In 1986, the brand introduced its first sensual perfume for women, designed with a flacon which was crafted by Pierre Dinand. Today, La Perla perfumes definitely draw attention and win the hearts of many demanding women, even though, the brand has been sold to a German company.

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