About the brand Maybelline

The history of Maybelline dates back to 1915, when the young American Mabel Williams made her own eye highlighting product. It didn’t take long for Maybelline mascara to become an integral part of most American women’s beauty routines. Maybelline grew from a small family business into the top beauty brand in America and beyond. Maybelline makeup is creative, always trends, and yet still affordable. Inspired by the New York lifestyle and with an innovative approach to developing new products, the brand guarantees that its wide range has something for every woman. Maybelline now boasts collaborations with fashion weeks around the world, where they work with leading fashion designers to create beauty trends for the coming season. Try Maybelline, a makeup epitomizing the urban lifestyle, and ride the wave of the latest trends in the beauty world.

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