This fashion house which was established in 1925 by Marcel Rochas who was the first ever to design 2/3 coats and skirts with pockets. However, Rochas became famous mainly due to his signature Femme perfumes which are packaged in a pink box with a black lace.  His famous Femme perfume was relaunched in 1990, 35 years after his death.

Today, Rochas is sought after by celebrities such as Nicole Kidman, Jennifer Aniston, Kirsten Dunst, Kate Bosworth, Jennifer Lopez, Rachel Weisz and Sarah Jessica Parker.

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